A young Ricardo Montalban with the 1976 Chrysler Cordoba. Photo via


Sep 2014

The Hispanic Market: Still no clue how to reach them

Why is it that automotive manufacturers still don’t know how to market to the ever-growing Hispanic market? The U.S. Hispanic market represents the largest minority at 53 million, 17% of the US population and as of 2060, it will be 1/3 of the total population according to the 2010 US census. With a $1.5 trillion automotive spending power, automotive manufacturers still have no clue on...

Read More