Tag: Native Advertising


77% Of Ad Agencies Are Now Able To Explain Native Advertising To Their Clients

22

Sep 2014

77% Of Ad Agencies Are Now Able To Explain Native Advertising To Their Clients

Via MediaPost… A recent UK study queried ad agencies¬†about their thoughts on native advertising. While 77% of agencies are now comfortable explaining native advertising to clients, many are concerned about how to scale the practice and 63% don’t think the practice is effectively regulated. Furthermore, 83% of agencies now include the practice of native advertising as part of their digital offering and the other 17%...

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